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This site had the following in the web site, "AMERICAN FOOTBALL MONTHLY THE 1 RESOURCE FOR FOOTBALL COACHES." Our analyzers noticed that the web site stated " Character Matters - Wade Salem." The Website also stated " Rob Taylor - Strength and Conditioning. Rex Lardner - Managing Editor. American Football Monthly Directory and Buyers Guide. To access the College Directory, you must be a subscriber to American Football Monthly. Please login below using you AFM subscriber login. View the Digital Edition Online." The website's header had college football directory as the most important keyword. It was followed by football coaching products, products for coaching football, and coach products which isn't as ranked as highly as college football directory. The next words the site uses is football coach products. football products was also included and could not be seen by web crawlers.